# Meta format decision — checked 2026-09-25

## Carousel

- Build Feed carousel cards at 1080 × 1080 (1:1), JPG or PNG.
- Use 2–10 cards; Hjemover uses five.
- Each card has its own image, headline, description and destination URL.
- Keep every card self-contained. When Meta's best-card-first optimisation is enabled, an intro card, numbered sequence or closing-only CTA can appear out of order.
- The current Hjemover version therefore uses only a small model/facade label in the image. The selling line and CTA live in the native Headline/Description/CTA fields.
- If the team later creates a genuine ordered story, disable best-card-first/creative reordering where the current Ads Manager UI exposes that control.

## Single image

- Feed: 1080 × 1350 (4:5) working output for the present launch pack.
- Stories: 1080 × 1920 (9:16).
- Keep headline and important graphic elements away from the native account/header and CTA areas.
- Do not draw the Meta CTA button, account name or platform UI into the clean upload file.

## Text inside images

Text overlay is allowed, but Hjemover keeps it short and readable. The house remains the dominant visual. Long explanation, exclusions and qualification live in Primary Text; Headline/Description contain the short action line.

## References

- Meta Ads Guide, carousel entry: https://www.facebook.com/business/ads-guide/update/carousel/facebook-feed/traffic
- Meta for Business, Reels/placement asset customisation and safe-zone guidance: https://www.facebook.com/business/ads/facebook-instagram-reels-ads
- Current Ads Guide-derived carousel summary (used because the official guide may require login): https://theautomationengine.com/ad-spec-reference/meta-fb-feed-carousel